The CIC advises retailers that they should exercise caution when
considering participation with the show “Extreme Couponing”,
including allowing filming at retail sites.
“Extreme Couponing” is a
“reality” show produced by Sharp Entertainment and is broadcast on TLC, a
part of Discovery Communications, Inc.
Some of the “guests” on the show, including at least one minor, have
used counterfeit coupons and engaged in other practices in violation of
State or Federal laws, manufacturers’ coupon redemption policies, and/or
retailers’ coupon acceptance policies. Retailers may not be reimbursed for
counterfeit coupons received from the show’s participants.
According to Lowes Foods, an employee of Sharp Entertainment
posed as a customer on a show filmed at one of its stores. Lowes Foods,
which has banned further cooperation with the show, issued a public
apology for cooperating with the show.
Some consumers have reportedly filed complaints against the show
with the Federal Communications Commission.
Additional information about the show can be found at the following
The CIC has previously contacted The Discovery Channel to express
these and related concerns. As of this date, The Discovery Channel, to our
knowledge, has not taken any action to remedy the situation.
In summary, “Extreme Couponing” exposes its retail participants to
potential legal issues and counterfeit coupons, which may not be
reimbursed, as well as potential adverse publicity.
Questions concerning this alert may be directed to Bud Miller, CPP,
Executive Director of the CIC, at 703-684-5307.